Build the operating engine that connects strategy, planning, and execution.

Build the operating engine that connects strategy, planning, and execution.

Hit every apex with a system that creates clarity, focus, and predictable delivery.

Learn how the Product Operating System^TM can work for you

Drive what matters most with a Product Operating System™

Keep your teams aligned and accelerate with confidence through a focused, adaptable system that unifies strategy, prioritization, communication, and execution.

Strategic Clarity

A shared, documented strategy that makes tradeoffs explicit and gives your team a durable system for aligning decisions to outcomes.

Predictable Execution

A disciplined operating framework and rhythm that aligns Product, Engineering, and GTM — turning inconsistent delivery into steady, measurable progress.

Prioritization You Can Defend

An objective, evidence-based model that replaces noise and urgency with clear, defensible choices about what wins, what waits, and why.

Tell me if any of this resonates with you...

Strategy isn’t guiding decisions.

Teams are working hard, but not always on what matters most. Direction lives in people’s heads, alignment drifts quickly, and decisions rely on opinion instead of shared intent or documented strategy.

Priorities shift faster than the team can execute.

What wins this week isn’t what won last week. Urgency overrides focus, tradeoffs aren’t explicit, and the roadmap changes for reasons no one can clearly articulate. Delivery becomes reactive instead of intentional.

Execution feels busy, but progress is uneven.

Work is happening — a lot of it — but impact is unpredictable. Cross-functional alignment breaks down, rituals fail to reinforce clarity, and teams operate without a reliable cadence that connects plans to actual results.

Bringing discipline and clarity to fast-moving product teams.

When strategy is implicit and tradeoffs stay unspoken, teams start to lose the line. I help companies make strategy explicit, tie decisions back to intent, and build the operating rhythm that turns plans into predictable outcomes. With clarity and control at pace, organizations can accelerate without losing alignment.

“Great companies don’t just go faster, they know

when to shift gears and when to stay wide open.”

– Todd Etchieson

What I Bring to Fast-Moving Product Teams

Align Strategy to Outcomes

I help leadership define a clear, shared strategy that drives decisions and eliminates silent tradeoffs.

Build Connected Operating Rhythms

I design the cadences and communication patterns that keep Product, Engineering, and GTM aligned.

Install Objective Prioritization Models

I bring a defensible, evidence-based system for what wins, what waits, and why.

Create Realistic, Capacity-Aligned Roadmaps

I build roadmaps grounded in sequencing, constraints, and commitments teams can actually deliver.

Clarify Product Definitions

I establish clear briefs, milestones, and feedback loops so everyone knows what’s being built and why.

Drive Predictable Cross-Functional Execution

I implement delivery loops and alignment mechanisms that turn motion into measurable progress.

TESTIMONIALS

What others are saying

“Todd is one of the most effective product leaders I’ve ever worked with. He creates clarity in complexity and connects strategy to execution in ways that stick.”