the apex 

the point where precision and commitment meet

the moment where the right line lets you carry more speed with less friction

About Todd

I've spent more than two decades leading product and operating teams at companies like New Relic, Bright.md, Janrain, and Conversica, helping leadership teams navigate the complexities of scaling, platform evolution, AI transition, and enterprise growth.

My work focuses on the point at which fast-growing SaaS companies begin to experience coordination strain as execution velocity increases. Priorities shift more frequently, Product and GTM drift out of sync, and leaders spend more time arbitrating decisions instead of driving momentum.

I help leadership teams restore focus, improve operational discipline, and reduce execution noise that slows growth amid multiplying AI initiatives.

I named my practice Apex Solutions because in motorsport, the apex is where precision and commitment meet, the line that lets you carry more speed with less friction. That idea reflects how I work with leadership teams: creating the structure, clarity, and coordination needed to move faster without losing control.

Contact

Email: [email protected]

Phone: +1 971-390-2730

Address: 9608 NW Caxton Lane Portland, OR 97229 USA

© 2025 Etchieson Product Strategies LLC. All rights reserved.