the apex 

the point where precision and commitment meet

the moment where the right line lets you carry more speed with less friction

About Todd

I’ve spent more than two decades leading product teams at companies like New Relic, Bright.md, Janrain, and Conversica, helping them navigate inflection points where growth creates complexity faster than teams can adapt. My work centers on bringing clarity to ambiguity — making strategy explicit, aligning decisions, and installing the operating systems that turn effort into predictable results. I’ve built products that scaled to $100M+ businesses, rebuilt product organizations after periods of drift, and helped executive teams regain confidence in their ability to deliver.

I named Apex Solutions because in motorsport, the apex is where precision and commitment meet — the moment where the right line lets you carry more speed with less friction. I bring that same philosophy to product organizations. I help teams find their line: the focus, structure, and operating rhythm that let them move faster with control, communicate with intent, and deliver with consistency. Leaders work with me when they need a partner who brings discipline without bureaucracy and leaves them with a system they can run long after the engagement ends.

What I Bring to Fast-Moving Product Teams

Align Strategy to Outcomes

I help leadership define a clear, shared strategy that drives decisions and eliminates silent tradeoffs.

Build Connected Operating Rhythms

I design the cadences and communication patterns that keep Product, Engineering, and GTM aligned.

Install Objective Prioritization Models

I bring a defensible, evidence-based system for what wins, what waits, and why.

Create Realistic, Capacity-Aligned Roadmaps

I build roadmaps grounded in sequencing, constraints, and commitments teams can actually deliver.

Clarify Product Definitions

I establish clear briefs, milestones, and feedback loops so everyone knows what’s being built and why.

Drive Predictable Cross-Functional Execution

I implement delivery loops and alignment mechanisms that turn motion into measurable progress.

Contact

Email: [email protected]

Phone: +1 503 784 7412

Address: Portland, Oregon

© 2025 Etchieson Product Strategies DBA Apex Solutions. All rights reserved.