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Product strategy isn't a document. It's a coordination layer for decisions.

Product strategy isn't a document. It's a coordination layer for decisions.by: Todd EtchiesonPublished on: 02/15/2026

Product strategy isn’t a doc. It’s the decision layer that stops roadmap churn, clarifies tradeoffs, and turns good ideas into direction.

Operating DisciplineCross-Functional AlignmentDecision SystemsStrategic Clarity That Scales
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Product strategy isn't a document. It's a coordination layer for decisions.

When teams ship more, but value doesn’t add up

When teams ship more, but value doesn’t add upby: Todd EtchiesonPublished on: 02/07/2026

Shipping is up, outcomes are flat. Define “increments” by measurable value or decision-grade learning.

Cross-Functional Alignment
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When teams ship more, but value doesn’t add up

Transparency Is a System, Not a Feeling

Transparency Is a System, Not a Feelingby: Todd EtchiesonPublished on: 01/18/2026

Transparency is designed: reliable rhythms make reality visible and reduce guesswork across teams.

Cross-Functional Alignment
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Transparency Is a System, Not a Feeling

Roadmap Confidence Erodes Before Delivery Does

Roadmap Confidence Erodes Before Delivery Doesby: Todd EtchiesonPublished on: 01/05/2026

Roadmap drift isn’t effort. It’s decision discipline: clear tradeoffs, cadence, shared commitments.

Cross-Functional Alignment
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Roadmap Confidence Erodes Before Delivery Does

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