Find Your Line

Faster isn't the win. Better outcomes are.

Faster isn't the win. Better outcomes are. by: Todd EtchiesonPublished on: 02/23/2026

Shipping more isn't winning more. How AI acceleration exposes what was already fragile in your operating structure.New Blog Post Description

Operating DisciplineDecision Systems
Faster isn't the win. Better outcomes are.

Product strategy isn't a document. It's a coordination layer for decisions.

Product strategy isn't a document. It's a coordination layer for decisions.by: Todd EtchiesonPublished on: 02/15/2026

Product strategy isn’t a doc. It’s the decision layer that stops roadmap churn, clarifies tradeoffs, and turns good ideas into direction.

Operating DisciplineCross-Functional AlignmentDecision SystemsStrategic Clarity That Scales
Product strategy isn't a document. It's a coordination layer for decisions.

Why Product Performance Starts to Stall as Companies Grow

Why Product Performance Starts to Stall as Companies Growby: Todd EtchiesonPublished on: 12/21/2025

Why roadmaps get less predictable as companies scale, why pressure makes it worse, and how operating discipline restores confidence and momentum.

Operating Discipline
Why Product Performance Starts to Stall as Companies Grow

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