Find Your Line

Faster isn't the win. Better outcomes are.

Faster isn't the win. Better outcomes are. by: Todd EtchiesonPublished on: 02/23/2026

Shipping more isn't winning more. How AI acceleration exposes what was already fragile in your operating structure.New Blog Post Description

Operating DisciplineDecision Systems
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Faster isn't the win. Better outcomes are.

Product strategy isn't a document. It's a coordination layer for decisions.

Product strategy isn't a document. It's a coordination layer for decisions.by: Todd EtchiesonPublished on: 02/15/2026

Product strategy isn’t a doc. It’s the decision layer that stops roadmap churn, clarifies tradeoffs, and turns good ideas into direction.

Operating DisciplineCross-Functional AlignmentDecision SystemsStrategic Clarity That Scales
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Product strategy isn't a document. It's a coordination layer for decisions.

The Hidden Cost of Silent Trade-offs in Product Decisions

The Hidden Cost of Silent Trade-offs in Product Decisionsby: Todd EtchiesonPublished on: 01/11/2026

Silent tradeoffs create decision debt, causing roadmap thrash. Predictability comes from explicit, shared tradeoffs.

Decision Systems
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The Hidden Cost of Silent Trade-offs in Product Decisions

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