Find Your Line
The Most Obvious Place to Add AI Is Rarely the Most Valuable
by: Todd EtchiesonPublished on: 04/12/2026Too many teams invest in AI features that customers notice first, rather than the parts of the product they actually depend on.
Decision SystemsStrategic Clarity That Scales
I Built an MVP in Hours. The Hard Part Started After It Worked
by: Todd EtchiesonPublished on: 04/05/2026AI didn't just make building faster. It made it easier to skip the thinking that building used to force. Here's what I ran into when I built my own tool in a few hours, and what it reminded me about judgment in a world where the cost of action keeps dropping.
Operating DisciplineDecision Systems
Faster isn't the win. Better outcomes are.
by: Todd EtchiesonPublished on: 02/23/2026Shipping more isn't winning more. How AI acceleration exposes what was already fragile in your operating structure.New Blog Post Description
Operating DisciplineDecision Systems
Product strategy isn't a document. It's a coordination layer for decisions.
by: Todd EtchiesonPublished on: 02/15/2026Product strategy isn’t a doc. It’s the decision layer that stops roadmap churn, clarifies tradeoffs, and turns good ideas into direction.
Operating DisciplineCross-Functional AlignmentDecision SystemsStrategic Clarity That Scales
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