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The Most Obvious Place to Add AI Is Rarely the Most Valuable

The Most Obvious Place to Add AI Is Rarely the Most Valuableby: Todd EtchiesonPublished on: 04/12/2026

Too many teams invest in AI features that customers notice first, rather than the parts of the product they actually depend on.

Decision SystemsStrategic Clarity That Scales
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The Most Obvious Place to Add AI Is Rarely the Most Valuable

AI on the Roadmap Doesn't Make You an AI Product

AI on the Roadmap Doesn't Make You an AI Productby: Todd EtchiesonPublished on: 03/22/2026

Adding AI to a product is getting easier. Turning it into a durable advantage is not. This piece looks at why so many companies can point to AI activity without ending up with a meaningfully stronger product position, and the question that helps separate scattered experimentation from something that actually compounds.ost Description

Operating DisciplineStrategic Clarity That Scales
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AI on the Roadmap Doesn't Make You an AI Product

Speed Without A System Is Just An Entropy Cannon

Speed Without A System Is Just An Entropy Cannonby: Todd EtchiesonPublished on: 03/02/2026

Speed without a system is just an entropy cannon. Stop treating the space between strategy and execution like it will organize itself.

Operating DisciplineStrategic Clarity That Scales
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Speed Without A System Is Just An Entropy Cannon

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