Find Your Line
The Question AI Roadmaps Rarely Ask
by: Todd EtchiesonPublished on: 04/26/2026Most AI roadmaps are built without ever asking the question that determines whether the investment will pay off. This week: what that question is, why it keeps getting skipped, and what changes when you answer it before the roadmap instead of after.
The Most Obvious Place to Add AI Is Rarely the Most Valuable
by: Todd EtchiesonPublished on: 04/12/2026Too many teams invest in AI features that customers notice first, rather than the parts of the product they actually depend on.
AI on the Roadmap Doesn't Make You an AI Product
by: Todd EtchiesonPublished on: 03/22/2026Adding AI to a product is getting easier. Turning it into a durable advantage is not. This piece looks at why so many companies can point to AI activity without ending up with a meaningfully stronger product position, and the question that helps separate scattered experimentation from something that actually compounds.ost Description
Speed Without A System Is Just An Entropy Cannon
by: Todd EtchiesonPublished on: 03/02/2026Speed without a system is just an entropy cannon. Stop treating the space between strategy and execution like it will organize itself.
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