Find Your Line
The Most Obvious Place to Add AI Is Rarely the Most Valuable
by: Todd EtchiesonPublished on: 04/12/2026Too many teams invest in AI features that customers notice first, rather than the parts of the product they actually depend on.
I Built an MVP in Hours. The Hard Part Started After It Worked
by: Todd EtchiesonPublished on: 04/05/2026AI didn't just make building faster. It made it easier to skip the thinking that building used to force. Here's what I ran into when I built my own tool in a few hours, and what it reminded me about judgment in a world where the cost of action keeps dropping.
When Shipping Product Feels Like Magic
by: Todd EtchiesonPublished on: 03/29/2026I remember the feeling the first time my ELEN 348 lab project worked. I got that feeling again on Saturday over my morning coffee.
AI on the Roadmap Doesn't Make You an AI Product
by: Todd EtchiesonPublished on: 03/22/2026Adding AI to a product is getting easier. Turning it into a durable advantage is not. This piece looks at why so many companies can point to AI activity without ending up with a meaningfully stronger product position, and the question that helps separate scattered experimentation from something that actually compounds.ost Description
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