Find Your Line
Faster isn't the win. Better outcomes are.
by: Todd EtchiesonPublished on: 02/23/2026Shipping more isn't winning more. How AI acceleration exposes what was already fragile in your operating structure.New Blog Post Description
Operating DisciplineDecision Systems
Product strategy isn't a document. It's a coordination layer for decisions.
by: Todd EtchiesonPublished on: 02/15/2026Product strategy isn’t a doc. It’s the decision layer that stops roadmap churn, clarifies tradeoffs, and turns good ideas into direction.
Operating DisciplineCross-Functional AlignmentDecision SystemsStrategic Clarity That Scales
The Hidden Cost of Product Strategy That Doesn’t Get Used
by: Todd EtchiesonPublished on: 02/10/2026Strategy exists, but isn’t used in tradeoffs. Without it, priorities drift and roadmaps lose trust.
Strategic Clarity That Scales
When teams ship more, but value doesn’t add up
by: Todd EtchiesonPublished on: 02/07/2026Shipping is up, outcomes are flat. Define “increments” by measurable value or decision-grade learning.
Cross-Functional Alignment
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