Your AI strategy probably has more versions than you think. Here's what that costs.
Most AI roadmaps are built without ever asking the question that determines whether the investment will pay off. This week: what that question is, why it keeps getting skipped, and what changes when you answer it before the roadmap instead of after.
42% of C-suite executives say adopting generative AI is tearing their company apart. That's a strong phrase. I don't think it means what it sounds like.
Too many teams invest in AI features that customers notice first, rather than the parts of the product they actually depend on.
© 2025 Etchieson Product Strategies LLC. All rights reserved.