Find Your Line
The Most Obvious Place to Add AI Is Rarely the Most Valuable
by: Todd EtchiesonPublished on: 04/12/2026Too many teams invest in AI features that customers notice first, rather than the parts of the product they actually depend on.
When Shipping Product Feels Like Magic
by: Todd EtchiesonPublished on: 03/29/2026I remember the feeling the first time my ELEN 348 lab project worked. I got that feeling again on Saturday over my morning coffee.
AI on the Roadmap Doesn't Make You an AI Product
by: Todd EtchiesonPublished on: 03/22/2026Adding AI to a product is getting easier. Turning it into a durable advantage is not. This piece looks at why so many companies can point to AI activity without ending up with a meaningfully stronger product position, and the question that helps separate scattered experimentation from something that actually compounds.ost Description
Selling What's On the Truck
by: Todd EtchiesonPublished on: 03/08/2026Most cross-functional breakdowns aren't communication failures. They're what happens when Sales, Product, and CS are all working from different trucks. Here's what it takes to fix that.
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